• The Elements of Typographic Style
    The Elements of Typographic Style
    by Robert Bringhurst

    A fabulous and sensitive introduction to the world of typography.

  • Stop Stealing Sheep & Find Out How Type Works (2nd Edition)
    Stop Stealing Sheep & Find Out How Type Works (2nd Edition)
    by Erik Spiekermann, E.M Ginger

    No-nonsense guide to the fundamentals of real-world type use.

  • Selling Stories Successfully (marketing meets literature)
    Selling Stories Successfully (marketing meets literature)
    by Stephen Brown

    Practical ideas for book promotion from an American perspective

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    This blog is a resource for our clients (and anyone else wandering by). It features posts on typography, design, book design and promotion, web-based services, efficiency ideas, online data storage and backup, and samples of our latest design work. We hope you find it useful. 

    Saturday
    Jan142012

    Good Cover, Bad Cover

    Science Fiction covers often provoke amusement amongst those who don't read Sci Fi. For those of us who do, we treasure the remarkable variety of cover art — from melodramatic pulp novels to high concept fiction and everything in between. The covers could be formulaic, but were often wildly inventive and even avant garde. After all, if you are writing about the future, you're not automatically bound by the constraints of the past. This website explores the often hilariously literal and overblown art of the less refined end of the genre, while this one catalogues Penguin's consistently high quality and restrained covers (mirroring the often high polish of the contents).

     

     

     

     

    Sunday
    Jan012012

    Dingbats want to be Free

    More than just an old-fashioned insult, dingbats are pictorial typefaces packed with symbols useful in a wide variety of design contexts. FontFont have released a sampler typeface (not the full complement of symbols, but a wide variety nonetheless) for free downloading. Erler Dingbats were first released some forty years ago and have now been updated for the digital era with new symbols. Each symbol has been designed to integrate with its fellows. In the usual way of European type, the result is slightly bloodless but eminently useable.

    Sunday
    Jan012012

    Anatomy of a Typeface

    If you thought a stem belonged to a flower and a bowl was what you put the flower in, then visit Thinking with Type for a typographical education. The site is a well designed tour of type design, units of type measurement, classification and use, and hints on mixing typefaces, all written in plain English and elegantly illustrated. The site makes a good case for considering typography as the core of most graphic design, even on the web.

     

     

    Sunday
    Jan012012

    Pay With a Tweet

    This product may be a bit of a head scratcher if you aren't an active twitter user, but it will make sense if you are. The idea is that you 'sell' a bit of digital merchandise, or access to a web service via the 'payment' of a pre-prepared tweet lauding your service and tweeted to all of the twitterer's followers. The twitterer is able to edit the message but not the url. The service is designed to create buzz for your digital wares — a bit like women paid to frequent bars and tout particular tipples. Given that Twitter users are supposed by many to be taste-makers, it might be a good idea to try and start a few ripples with that 'community'.

    Thursday
    Dec152011

    Give Your PDFs some Fizz

    Soda PDF is a free PDF reader (in a crowded field) that renders a PDF as if it was a 3D magazine. One turns pages by 'pulling' the page across in a realistic simulation of an actual page turn.  While emulating a print publication in such a literal way might seem retrograde, there is something satisying about the reading experience, and it is an aesthetically pleasing way to preview design work (particularly files destined for print). The effect renders very quickly and smoothly, and can be turned off if you want to go back to old fashioned flat viewing.

    Thursday
    Dec152011

    Still More Author promotional ideas

    Richard Stamp, author of As the Sparks Fly Upwards has been very active and creative with the promotion of his book. He descibes some of his ideas below:

    1. I attend a local church which arsonists burned down three years ago. I have been selling books at $25 each and letting folk in the parish know that $5 for each book will go back into the rebuilding fund for all copies sold by them and within the parish. That way I get $20 a book back and the community benefits ....and buys more.  The suggestion therefore is that authors find a local cause which they can support and which then recruits more sellers and acts as a vehicle for selling more books.
    2. I have designed a simple poster. I have emailed it to a hundred folk or so around the world asking them to get them put up on community, club and church notice boards etc.  Eg There’s a town in Colorado in the USA which now has these flyers at the local gym, at the community hall and at the church. It all helps. I put the RRP on the ones for Australian use ... but left it off those sent to other countries where the cost would be differently expressed.
    3. I have used some of the old galley copies in this way; I have asked local places where people have to wait for a while if I can put a copy in their waiting room.
    4. I have  put a stick-on label on the front cover which says. This book has been lent by the author to ease your waiting time. Please do not remove it. Copies of this book may be purchased from Collins ABC shops also at Dymocks and also at Bookmark on High Street. [all local bookshops] or direct from the author on ph 54353576  
      Since each chapter of my book is a story in itself this is ideal for folk to read one story or two while they wait. Thus their appetite might be sharpened and a desire to buy the book and finish reading it be engendered. Books are now at the local Foot Clinic, at a large local medical practice and also at the new lounge and waiting area at a local garage complex where people wait while work is done on their vehicle.  More venues are planned.

    These are additional measures to the usual personal give/away cards with the book’s details, interviews and reviews on radio and in local newspapers. Also I have visited various bookshops in the region [Bendigo and central Macedon ranges towns]  and 7 bookshops now have it in stock.

    Sunday
    Dec112011

    Neat Freaks United

    File under: people with way too much time on their hands, or: how to make your fetish into a business. Austin Radcliffe spends his days shooting and curating images of objects arranged in aesthetically pleasing ways. In some ways his obsession is quite old school — collectors have long organised their finds by all sorts of esoteric criteria. While the neat aspect will probably irk messy people, the various collations, coteries and concatenations are often quite pretty, fun, and interesting for the sheer variety of things revealed in the world.

    Saturday
    Dec032011

    Taking the cake

    Books are sometimes destined to become food for silverfish, but a recent family history we designed ended up as party fare. Launched at her 92nd birthday party, Sheilah Hamilton's book dealt with her life and extended family. Her children arranged for the book cover to be printed in edible ink onto her cake, even down to the spine and simulated pages. 

    Saturday
    Dec032011

    New Cloud Better than the Old Cloud?

    Apple has finally moved into the Cloud in a big way, erasing memories of the half-baked MobileMe implementation (so bad that even Jobs was ashamed of it). If you are a natural born Mac user and only put up with Google apps because there weren't any viable cloud alternatives, here's your chance to switch back. Learn how to move your data from Google Apps to iCloud in this useful Lifehacker article.

    Friday
    Dec022011

    So Social

    If you are a heavy user of social media and want to analyse your impact and efficiency in that sphere, Lifehacker co-founder and coder extraordinaire Gina Trapani has a tool for you. Thinkup "archives and analyzes your interactions across social networks", and ensures that information that Twitter, Facebook and Google+ might treat as ephemeral is preserved for future use and examination. Read this article and marvel at the amazing power of intelligently interpreted data.

    Friday
    Dec022011

    Type with soul

    If precise typefaces with mathematically determined curves put together on a computer leave you a little cold, there is a tiny corner of the typosphere that is embracing a hand made alternative. The Organic Type features hand-drawn, painted, sketched, rubbed and eroded typefaces, achieving warm and charming effects impossible with standard type. Their typefaces cannot be installed via a font manager. Instead, each letter is supplied as a separate layered image file, and needs to be manually placed and kerned. Perfect for arresting and highly individual headers, and capable of heavy lifting in almost any design context. 

    Friday
    Dec022011

    The Past is a Foreign Country

    Looking backwards in time is to be constantly surprised. There's always so much that has been forgotten, and is genuinely strange and unfamiliar Seen in detail, eras often belie their stereotypes. How to be a Retronaut posts themed photo galleries chiefly from any decade of the last ten. Topics include Colour tourist photographs from the Soviet Union (1960s), Harlem Street Scenes (1930s), Pepsi advertisements (1950s), an Apple Gift Catalogue (1983), portraits taken in fake snow (Victorian England) and abandoned buildings of Detroit (2000s) and many, many more. The photographs and ephemera are often hard to contextualise and integrate, yet in an odd way, bring the past momentarily into the present. 

    Tuesday
    Nov082011

    The Information

    Our client provides an integrated service to people in the building trade. She wanted her documents to look attractive, but not overdesigned. Her clientele are mostly male and are looking for practical, no-nonsense assistance. Our solution involved generous amounts of white space, strong colours, clear imagery and bold, spare typography.

    Saturday
    Oct082011

    There Was Life Before Google?

    This fascinating project maps the correspondence-based connections between the key thinkers in the enlightenment 'project', whereby 18th century intellectuals helped realign the church and state, gave science tremendous impetus and create the modern world. The graphics on this site effectively illustrate the flow of ideas and influence and gives us some perspective on our own massively linked world.

    Saturday
    Oct082011

    Cooliris

    When installed in your browser, Cooliris converts a standard image search session into a rather more attractive (and possibly more useful) slide show. Google, Bing, Picasa and Flickr image searches are supported (among others). If nothing else, it can make a prosaic image search into a more interactive and almost three dimensional affair.

     

     

    Saturday
    Oct082011

    Corporate Predators

    This thriller features a sociopathic CEO with a sideline in hands-on murder. We wanted to depict the milieu (Hong Kong), the scent of blood, and the rampaging spirit of unbridled, unprincipled ambition (enter the dragon).

    Saturday
    Oct082011

    Klout

    If you'd like to see how much headway you are making with your social media and Internet strategy, try Klout. This service pries open your Facebook and Twitter accounts (among many other services), assesses your followers and their level of influence, then ranks your own level of influence. Hopefully you will prove to be a colossus astride the digital world. On the other hand, if you are at the more modest end of the influence spectrum, think of all the growth that lies ahead...

    Saturday
    Oct082011

    The Wonder of Very Tiny Things

    Much potential aesthetic pleasure is lost because many objects of beauty are too small for our underpowered eyes to clearly see. But when we use lenses, stains and modern scanning devices, we can see ornate biological forms, pristine crystal structures and intriguing chemical reactions. Nikon celebrates the convergence of beauty and knowledge in a fascinating online gallery

    Saturday
    Oct012011

    Ludicrous Stock Photos

    Anyone in the design or advertising trade has spent (way too much) time looking through stock photo libraries. While some of these images are works of creative brilliance, the majority are mind searingly dull and issue from the department of the extremely obvious and literal. Huffington Post celebrates the unintentionally surreal/idiotic nature of some stock photo memes, such as people holding tiny houses and people in bed listening to bluetooth devices. The sooner someone invents a software genie that can select the perfect picture via algorithm, the better.

    Saturday
    Oct012011

    More File Sharing Madness

    File sharing/transfer services are thick on the vine at present. A recent contender (still in beta) is GE.TT. Just click one button, tell it where your files are and who you want to receive them, and it is off and running. Cleverly, the service allows the receiver to begin downloading the file even before it is done sending it from your machine -- potentially a big time saver when sending large files. Of course, DropBox does essentially the same thing, but GE.TT doesn't require you to set aside a designated folder on the sending and receiving ends.